Hyderabad, Aug 1: Though Hyderabad is known for its fragrance of Biryani, Ramzan season has an alternative dish to taste. The mouth watering and delicious Hyderabad Haleem, which has already earned its GI status, is hot favorite for this season irrespective of their religion. However, spiraling inflation and higher prices of commodities has its impact on Haleem to, as the price of the dish has gone up almost double this year.
The interesting fact is that Haleem is not just favorite dish for muslims, but 40% of non- Muslim population of Hyderabad twin cities also consume Haleem.
Pista House, which is running a chain network for Haleem sales for the current year unveiled an innovation by launching a diet Haleem. This special dish was prepared keeping in view of the demand of the health conscious younger generation with reduced cholesterol content.
Rising prices of ingredients had led to a hike in per plate (350 grms) of Haleem to Rs.80 this season. ‘In view of huge demand and need to serve the vast population Haleem will be made available at 220 outlets all over the city with kitchens set up at three locations to
serve it hot to consumers.
Pista house has 200 Haleem cooks specialized in all varieties of Haleem including chicken, diet, and vegetarian and also export quality. It has also introduced a vacuum containers and vacuum bags to store and transport Haleem to retain its original flavor.
“We are exporting Haleem to nearly 50 counties including Singapore, Dubai, Malaysia and Saudi Arabia,” Pista House spokesperson Majeed said.
Majeed said in view of huge demand from all sections a special kitchen and outlet is being set up in Bangalore this season. “Haleem outlets were at Shamshabad, Bengaluru and also Sahara Hotel at Mumbai airport.
Dr Syed Nusrath Farees, of Princess Esra Hospital said Haleem also contained anti-ageing ingredients due to presence of natural anti-oxidants like dry fruits. ‘Consumers will feel more energetic and young ‘, he said. Haleem is also known as a weight reduction recipe, he said.
Majeed said that Pista house has also introduced a 24 hour delivery service on SMS mode this year and had tied up with the Gati couriers for its home delivery package which cost Rs.290 per a one kg container in the city.
