Mumbai, April 18: It is brand endorsement time for DLF Indian Premier League teams and cricketers. Famous brands are roping in the teams and cricketers to get better visibility. Many brands already signed top cricketers and popular teams, some more brands joining the race. The latest in the league is Reliance Trends. The Life Style retail chain of Reliance Industries Ltd. The company signed a branding deal with Shane Warne. Reliance Trends along with Spinners will use Warne’s image for brand promotion. Spinner is sport fashion brand life style apparel company.
Initially Spinners by Shane Warne offering in India is a limited edition collection of men’s t-shirts designed for the Indian Premier League season, with pricing tailored to suit the market, starting at Rs. 399. The complete
range of men’s and boys’ active wear will be launched in the festive season, with future categories including sports performance wear, boys’ and girls’ apparel ranges, innerwear (underwear) and accessories.
In another development, PlayUp, global leader in mobile gaming, has associated with Deccan Chargers and Pune Warriors as Co-sponsor and Fan Engagement Partner. This unprecedented blend of PlayUp’s fan engagement partnership and innovative offerings will change the way cricket aficionados enjoy innings of T20 matches.
During ICC World Cup 2011 PlayUp motivated all cricket lovers to scream out and support Men in Blue with Scream for Team India campaign. To impel the spirit of cricket lovers, it has gone a step ahead and partnered with IPL teams for fan engagement. With this association, PlayUp will continue entertaining gamers and sports enthusiasts in the LIVE sports entertainment domain.
